2024 Word Of The Year: Enshittification Explained

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Post on Nov 30, 2024

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2024 Word of the Year: Enshittification Explained

The internet, that boundless realm of connection and information, also harbors a darker side. A side where once-beloved services slowly, subtly, and often infuriatingly degrade. This process, increasingly recognized and discussed, is aptly described by the word "enshittification." While not yet an official "Word of the Year" for any major dictionary, its growing prominence in online discussions strongly suggests it's a contender for the title in 2024. But what exactly is enshitification? Let's delve in.

Understanding Enshittification: A Gradual Decline

The term, coined by internet theorist and writer, Cory Doctorow, describes the process by which a free or initially high-quality service gradually deteriorates in quality as it becomes more successful. This isn't simply a matter of poor management; it's a deliberate, often profit-driven, strategy involving a series of seemingly small changes that cumulatively erode the user experience.

Key Characteristics of Enshittification

• Feature Creep & Bloat: Useful features get buried under layers of unnecessary additions, often driven by advertising revenue or attempts at diversification. Think of a once-clean website now cluttered with pop-ups and ads.

• Degradation of User Experience: Intuitive interfaces become confusing and clunky. Navigation becomes harder. The core functionality, which initially attracted users, is often neglected or made less accessible.

• Prioritization of Profit Over User Needs: The focus shifts from providing a valuable service to maximizing profits, often at the expense of user satisfaction. Free services might introduce intrusive advertising, while paid services might reduce features or increase prices disproportionately.

• Erosion of Community: The sense of community and shared experience that often accompanies successful services can be lost as the platform focuses on maximizing individual transactions or engagement metrics instead of fostering connection.

Examples of Enshittification in Action

Many online platforms have faced accusations of enshittification. Consider these examples:

• Social Media Platforms: The increasing prevalence of targeted advertising, algorithmic manipulation, and the spread of misinformation are often cited as examples of enshittification within social media. The core functionality – connecting with friends and family – becomes secondary to maximizing user engagement and ad revenue.

• Streaming Services: The addition of ads to previously ad-free subscription services, the increasing costs of subscriptions, and the removal of content are all potential indicators of enshittification in the streaming landscape.

• Software Applications: The addition of unnecessary features, the increase in system requirements, and the decline in customer support are common complaints among users who feel their once-favorite software has been "enshittified."

Fighting Back Against Enshittification

While the term itself is relatively new, the phenomenon of enshittification is far from novel. Understanding the process is the first step towards combating it. Here's what you can do:

• Support Independent and Ethical Businesses: By choosing to support companies that prioritize user experience and ethical practices, you can vote with your wallet against enshittification.

• Advocate for Change: Speak out against negative changes on platforms you use. Leave feedback, share your concerns on social media, and support initiatives advocating for better online experiences.

• Embrace Alternatives: If a service you once enjoyed has become "enshittified," explore alternative options that prioritize quality over profit.

Conclusion: The Power of Awareness

"Enshittification" is more than just a buzzword; it's a description of a disturbing trend in the digital age. By understanding this process and actively participating in its counteraction, we can work towards a more user-friendly and sustainable online environment. As we move forward into 2024 and beyond, it's crucial to remain aware of this subtle yet powerful force shaping our online experiences and choose to support those who value quality over simply maximizing profits. The fight against enshittification, it seems, is a battle worth fighting.