Collins Word Of The Year: 'Brat' Wins, Charli XCX Fans Cheer

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Post on Nov 02, 2024

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Collins Word of the Year: 'Brat' Wins, Charli XCX Fans Cheer

The dust has settled on another year, and with it, the annual Collins Word of the Year has been announced. This year, the honor goes to a word that's sure to spark debate: "brat."

The selection, which reflects the cultural zeitgeist, isn't just a random pick. Collins Dictionary meticulously analyzes the English language, identifying words that demonstrate significant cultural relevance and widespread use. This year, "brat" saw a staggering 217% increase in usage, making it a clear contender for the coveted title.

But why "brat?" The answer lies in the cultural context. 2023 witnessed a surge in popularity for Charli XCX, a pop artist known for her rebellious, unapologetically bold persona. Her song "Beg for You," featuring Rina Sawayama, includes the lyric "You call me a brat," propelling the word into the mainstream consciousness.

This association, coupled with the word's inherent connotations of defiance and individuality, solidified "brat" as a powerful emblem of youthful rebellion and self-expression.

Beyond Charli XCX: The Wider Implications

While Charli XCX undoubtedly played a significant role in the word's resurgence, the choice of "brat" resonates on a deeper level. It reflects a broader societal shift, embracing a more unapologetically assertive attitude among young people, challenging traditional norms and embracing individuality.

The word's usage extends beyond pop culture, appearing in discussions about gender roles, social justice, and youth empowerment. It signifies a generation unafraid to challenge the status quo, demanding respect and recognition for their unique perspectives.

The Future of Language

Collins Word of the Year is more than just a linguistic curiosity. It's a snapshot of our evolving language, reflecting the social, political, and cultural landscapes that shape our world.

"Brat," with its provocative and empowering connotations, offers a glimpse into the future of language, one where youthful defiance, individuality, and a thirst for change are celebrated. It serves as a reminder that language is a dynamic force, constantly adapting to reflect the evolving complexities of our society.

So, whether you embrace it or not, "brat" has earned its place in the lexicon, a testament to the power of language to reflect and shape our collective understanding of the world.