Österreich Werbung: Kreppel Leitet Digitalisierungsabteilung

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Post on Nov 05, 2024

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Österreich Werbung: Kreppel Leads Digitalization Department

Vienna, Austria (October 26, 2023) - Österreich Werbung (ÖW), the Austrian National Tourist Office, has appointed Thomas Kreppel as the new head of its Digitalization Department. This strategic move signals ÖW's commitment to leveraging digital technologies to further enhance its marketing efforts and reach a wider global audience.

Kreppel brings a wealth of experience to the role, having previously held leadership positions at renowned companies like IBM and Microsoft. He has a proven track record in successfully implementing digital transformation strategies and optimizing digital marketing campaigns.

"We are thrilled to welcome Thomas Kreppel to the ÖW team," said Petra Stolba, CEO of Österreich Werbung. "His expertise in digital technology and his passion for innovation will be invaluable as we continue to enhance our digital presence and engage with travelers worldwide."

Kreppel's key responsibilities will include:

• Developing and implementing a comprehensive digital strategy for Österreich Werbung.
• Optimizing all digital channels, including the ÖW website, social media platforms, and digital advertising.
• Leading the integration of cutting-edge technologies, such as artificial intelligence (AI) and data analytics, into ÖW's operations.
• Collaborating with internal teams and external partners to ensure a seamless digital experience for travelers.

Kreppel expressed his excitement about joining ÖW: "I am honored to lead the Digitalization Department at Österreich Werbung. Austria is a beautiful country with a rich cultural heritage and diverse tourism offerings. I am eager to leverage my expertise to enhance the digital experience for travelers and showcase Austria's unique attractions to the world."

ÖW's appointment of Kreppel reflects the growing importance of digital marketing in the tourism industry. By harnessing the power of digital technology, ÖW aims to reach new audiences, personalize travel experiences, and effectively promote Austria as a top travel destination.

This strategic move is expected to have a significant impact on ÖW's ability to connect with travelers and drive tourism growth in Austria.